The partnership hopes to introduce 100,000 kids in urban areas to their first climb. According to the plan, 1Climb intends to build climbing walls in L.A., Chicago, and New York City to help thousands of urban youths access climbing by the end of 2019. And, it intends to open the six more in 2020.
“Our belief is that through sport, we have the power to change lives and this partnership is a perfect example that brings those words to life,” said Stephen Dowling, VP of marketing at Adidas Outdoor. “We are incredibly excited to partner with 1Climb in order to bring the benefits of the outdoors to the city, building climbing walls to break down social barriers, and create an equal starting line for tens and thousands of girls and boys across America.” Read more