The partnership hopes to introduce 100,000 kids in urban areas to their first climb. According to the plan, 1Climb intends to build climbing walls in L.A., Chicago, and New York City to help thousands of urban youths access climbing by the end of 2019. And, it intends to open the six more in 2020.
“Our belief is that through sport, we have the power to change lives and this partnership is a perfect example that brings those words to life,” said Stephen Dowling, VP of marketing at Adidas Outdoor. “We are incredibly excited to partner with 1Climb in order to bring the benefits of the outdoors to the city, building climbing walls to break down social barriers, and create an equal starting line for tens and thousands of girls and boys across America.”
The partnership between nonprofit and outdoor powerhouse aims to empower young people through the sport of climbing.
Begun in 1860, Boys & Girls Clubs of America works to enable young people to reach their full potential as “productive, caring, responsible citizens.” As such. the mission of the Boys & Girls Clubs aligns with that of 1Climb.
“Now, instead of hoping the next generation finds climbing, we bring the outdoor sport directly to where they live in the city,” said Jorgeson. “Climbing has the ability to change the trajectory of a kid’s life.”
1Climb began in 2016 with the mission of introducing 1 million kids to climbing. And now with the recent partnership, 1Climb’s mission received a hefty investment from Adidas Outdoor.
To read the entire story click below