Midwest Dairy is proud to report a number of recent successes in the News section of our July issue. Our campaign for Feeding America exceeded its page view goal and met its fundraising goal of $20,000. Eighteen student ambassadors from our 10-state region gathered in Charlotte, NC to attend a national Summit. And a newly published research study has found that whey protein does a better job building muscle tissue compared to soy protein.
We are making headway in improving child health and wellness. Recent studies show that obese children are more likely to use calorie labels than healthy weight peers. In addition, eliminating junk food in schools had reduced consumption of unhealthy snacks. And there is evidence that offering flavored milk in schools drives overall milk consumption. Increasingly, the public is seeking healthier food choices but are challenged to change their habits and eat more healthfully. The Boomer generation is an opportunity market for active lifestyle products.